Evaluating Strategic Alternatives in the Indonesian Pharmaceutical Industry: A QSPM-Based Study of PT Darya-Varia Laboratoria Tbk
Article Sidebar
Main Article Content
Abstract
Objective – This research aims to evaluate the strategic alternatives available to PT Darya-Varia Laboratoria Tbk by analyzing internal and external strategic factors that influence competitiveness in the Indonesian pharmaceutical industry. The study focuses on determining the most appropriate strategic direction using the Quantitative Strategic Planning Matrix (QSPM).
Design/methodology/approach – This study employs a qualitative–quantitative strategic analysis approach using tools such as PEST, Porter’s Five Forces, Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), SWOT analysis, IE Matrix, and the Grand Strategy Matrix. The QSPM model is then applied to quantify and compare the attractiveness of alternative strategies, enabling the identification of the most optimal strategic choice for the company.
Findings – The analysis shows that PT Darya-Varia operates in a competitive and highly regulated pharmaceutical market influenced by technological advancements, rising health awareness, and strong market rivalry. Internally, the company displays strong brand presence and operational capabilities, yet faces weaknesses such as reliance on imported raw materials. QSPM results identify Product Development as the most attractive strategic alternative, highlighting the importance of adopting advanced technologies such as AI based formulation, nanotechnology, and biotechnology to strengthen competitive advantage.
Research limitations/implications – This study focuses on a single case within Indonesia’s pharmaceutical sector, which may limit generalizability. Future research is encouraged to examine similar strategic evaluations in different pharmaceutical companies or across other emerging markets. Additional variables such as digital transformation, supply chain resilience, or post-pandemic market shifts may further enrich strategic insights.
Practical implications – The findings provide managerial guidance for PT Darya-Varia and similar companies to prioritize innovation driven product development to enhance competitiveness. Firms are encouraged to invest in technology based R&D, improve supply chain independence, and align strategic initiatives with industry trends to maintain long-term market strength.
Originality/value – This research integrates multiple strategic frameworks with QSPM to quantitatively determine the most suitable strategic direction for a leading pharmaceutical company in Indonesia. The study contributes by demonstrating how technology-driven product development can serve as a key strategic lever in a competitive and rapidly evolving industry landscape.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Asih, A. P. (2025). Post-Pandemic Vulnerabilities and Policy Directions in Indonesia ’ s Pharmaceutical Supply Chain. 5, 98–103.
Bank, W. (2022). Pharmaceutical Import Dependence Report.
BPOM. (2020). Guidelines for c-GMP Standards.
David, F. R. (1986). Fundamentals of Strategic Management. Merrill Publishing.
David, F. R., & David, F. R. (2017). Strategic Management: Concepts and Cases (16th ed.). Pearson.
Durgam, L. K., & Oroszi, T. L. (2025). Revolutionizing healthcare : the transformative potential of nanotechnology in medicine. May, 1–15. https://doi.org/10.3389/fddev.2025.1556426
Grant, R. (2019). Contemporary Strategy Analysis. Wiley.
Halodoc. (2021). Health Platform Statistics.
Hermawan, A., Nugroho, A., & Andriani, D. (2023). Challenges and Policy Supports in Indonesian Pharmaceutical Raw Materials Industry. Jurnal Administrasi Kesehatan Indonesia, 11(2), 105–118. https://e-journal.unair.ac.id/JAKI/article/view/45322
Hermawan, E. (2023). CHALLENGES AND POLICY SUPPORTS IN INDONESIAN PHARMACEUTICAL RAW MATERIALS INDUSTRY. 11, 196–211. https://doi.org/10.20473/jaki.v11i2.2023.196-211
Hill, C., & Jones, G. (2012). Strategic Management Theory. Cengage Learning.
Indonesia, P. (2023). Pharmaceutical Market Report.
Jayakrishnan, A., Phang, H. C., Xian, V., Tan, Y., Kee, P. E., Loke, Y. H., Fahmi, R., Razif, M., Yee, K. M., Noh, S. M., Ming, L. C., & Gan, S. H. (2010). Towards Pharmaceutical Industry 5 . 0 : Impact of Artificial Intelligence in Drug Discovery and Development. 1–15. https://doi.org/10.2174/0113892010396035250710120501
Kesehatan, B. (2021). Annual Report.
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education.
Kumar, X., & others. (2021). Innovation-Driven Growth in Pharma. Unknown.
Laksmi, P., & Zunaidi, A. (2024). Strategic Decision-Making Using SWOT and QSPM in SMEs. Jurnal Bisnis Dan Manajemen, 11(1), 45–57. https://jurnal.unmer.ac.id/index.php/jbm/article/view/9845
McKinsey. (2022). Digital Health Insights.
Nugraha, R., & Sari, D. (2022a). Management Strategy Analysis in Pharmaceutical Companies: A Case Study of Generic Drug Manufacturers. Jurnal Manajemen, 13(2), 145–156. https://ejournal.uika-bogor.ac.id/index.php/manajemen/article/view/16740
Nugraha, R., & Sari, D. (2022b). Management Strategy Analysis in Pharmaceutical Companies. Jurnal Manajemen, 13(2), 145–156.
of Health, M. (2010). Regulation on Generic Medicines.
of Industry, M. (2020). API Supply Chain Report.
Patel, X., & Raval, Y. (2022). Innovation Strategies in Pharmaceuticals. Unknown.
Pearce, J. A., & Robinson, R. B. (2015). Strategic Management: Planning for Domestic and Global Competition (14th ed.). McGraw-Hill Education.
Porter, M. E. (1980). Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press.
Prakash, X., & Faqih, Y. (2021). Digital Transformation in Healthcare. Unknown.
Siregar, M., & Pratiwi, A. (2023). Implementation of QSPM in Strategic Formulation for Cosmetic SMEs. Jurnal Medistra, 4(1), 12–20. https://ejournal.medistra.ac.id/index.php/JFM/article/view/2816
Statista. (2023). Herbal Medicine Market Data.
Sultana, A., Maseera, R., Rahamanulla, A., Misiriya, A., Newell, A., Shaw, J. C., & Simon, H. (2023). Emerging of artificial intelligence and technology in pharmaceuticals : review. Future Journal of Pharmaceutical Sciences. https://doi.org/10.1186/s43094-023-00517-w
Wheelen, T. L., & Hunger, J. D. (2018). Strategic Management and Business Policy: Globalization, Innovation, and Sustainability (15th ed.). Pearson.