Digital Marketing Strategy with APIK Website-Based Registration and Training to Improve UMKM Performance in Jarangan Village, Pasuruan Regency
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Abstract
Digital transformation is a crucial step for UMKM to enhance competitiveness, particularly in Jarangan Village, Pasuruan Regency. This article discusses the digital marketing strategy implemented through the APIK website by the Pasuruan Regency Cooperative Office. The research aims to evaluate the effectiveness of training and assistance provided via this digital platform in improving UMKM performance. The method employed a participatory approach involving UMKM identification, product registration on the APIK website, and digital marketing training. The findings reveal that the APIK website simplifies administrative processes while enhancing digital literacy among UMKM operators, enabling them to optimally utilize e-commerce platforms, social media, and SEO. The training also promotes operational efficiency and expands the market reach of UMKM. The implications emphasize the importance of digitalization in strengthening UMKM competitiveness and supporting local economic growth. This study contributes to the fields of economics and business by presenting a replicable strategic model for digital empowerment in other regions.
Keywords: UMKM; Digital Marketing; APIK Website.
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