Aziz, Muhammad, et al. “The Paradox of Halal Branding: Navigating Religious Sincerity and Market Commodification in Indonesia’s Middle-Class Economy”. El-Qist: Journal of Islamic Economics and Business (JIEB), vol. 16, no. 1, Apr. 2026, pp. 61-86, doi:10.15642/elqist.2026.16.1.61-86.