HARYANTO, Rudy; PURNAMAWATI, Anni Muslimah; ANWAR, Moh. Muhlis; ANIS, Moh; SUAIDI, Suaidi; SUFYAN, Akhmad Farid Mawardi. Moral Obligation, Social Value Creation, and Self-Efficacy in Halal Branding Adoption: Evidence from Madurese MSMEs. El-Qist: Journal of Islamic Economics and Business (JIEB), Surabaya, Indonesia, v. 16, n. 1, p. 18–40, 2026. DOI: 10.15642/elqist.2026.16.1.18-40. Disponível em: https://jurnalfebi.uinsa.ac.id/index.php/elqist/article/view/2352. Acesso em: 3 apr. 2026.