AZIZ, Muhammad; SHOLIKAH, Sholikah; MUJRIMIN, Bayu; GHAZALI, Mohd Fahmi. The Paradox of Halal Branding: Navigating Religious Sincerity and Market Commodification in Indonesia’s Middle-Class Economy. El-Qist: Journal of Islamic Economics and Business (JIEB), Surabaya, Indonesia, v. 16, n. 1, p. 61–86, 2026. DOI: 10.15642/elqist.2026.16.1.61-86. Disponível em: https://jurnalfebi.uinsa.ac.id/index.php/elqist/article/view/2314. Acesso em: 2 may. 2026.