Haryanto, R., Purnamawati, A. M., Anwar, M. M., Anis, M., Suaidi, S., & Sufyan, A. F. M. (2026). Moral Obligation, Social Values Creation, and Self Efficacy: Determining Factors for the Success of Madurese Sociopreneurs in Halal Branding of MSMEs. El-Qist: Journal of Islamic Economics and Business (JIEB), 16(1), 18–40. https://doi.org/10.15642/elqist.2026.16.1.18-40