Haryanto, R.; Purnamawati, A. M.; Anwar, M. M.; Anis, M.; Suaidi, S.; Sufyan, A. F. M. Moral Obligation, Social Value Creation, and Self-Efficacy in Halal Branding Adoption: Evidence from Madurese MSMEs. el-qist 2026, 16, 18-40.