[1]
J. Setiawan, M. Bryan Ciputra, B. Sanjaya, and A. F. Antonius Felix, “Evaluating AI-Based Digital Marketing Resources: A VRIO Framework Analysis for Competitive Advantage Assessment in Pre-Launch Skincare Brands”, Jur.Man.In, vol. 9, no. 2, pp. 238–247, Jul. 2026.