Setiawan, Joseph, Mikael Bryan Ciputra, Brianna Sanjaya, and Antonius Felix Antonius Felix. 2026. “Evaluating AI-Based Digital Marketing Resources: A VRIO Framework Analysis for Competitive Advantage Assessment in Pre-Launch Skincare Brands”. Jurnal Manajemen Dan Inovasi (MANOVA) 9 (2):238-47. https://doi.org/10.15642/manova.v9i2.2439.