SETIAWAN, Joseph; BRYAN CIPUTRA, Mikael; SANJAYA, Brianna; ANTONIUS FELIX, Antonius Felix. Evaluating AI-Based Digital Marketing Resources: A VRIO Framework Analysis for Competitive Advantage Assessment in Pre-Launch Skincare Brands. Jurnal Manajemen dan Inovasi (MANOVA), [S. l.], v. 9, n. 2, p. 238–247, 2026. DOI: 10.15642/manova.v9i2.2439. Disponível em: https://jurnalfebi.uinsa.ac.id/index.php/MANOVA/article/view/2439. Acesso em: 11 aug. 2026.