BURHANUDIN, Burhanudin; PUTRI, Shalva Sabrina. The Consequences of Social Comparison on Price-Quality Schema, Prestige Sensitivity, and Willingness to Purchase. Jurnal Manajemen dan Inovasi (MANOVA), [S. l.], v. 6, n. 2, p. 184–203, 2023. DOI: 10.15642/manova.v6i2.1416. Disponível em: https://jurnalfebi.uinsa.ac.id/index.php/MANOVA/article/view/1416. Acesso em: 20 feb. 2026.